“Confident” is a song by American singer Demi Lovato. The song was released on September 18, 2015, by Hollywood and Island Records for download on digital retail sites such as Amazon.com. Commercially, it has reached the top 30 in Belgium, Canada, the Czech Republic, New Zealand, Scotland, and the United States.
Prior to official release, “Confident” leaked online on August 24, 2015. Digital Spy reviewed the song positively, saying that “The track is a strutting, brass-laden pop anthem, which hears her take full control. Music Times also reviewed the song positively, saying “‘Confident’ shows a sassy, sexy side of Lovato. With rounds of thunderous drums and honks of brass horns, ‘Confident’ is all new Demi, with no signs of heartbreak or struggle in sight.”
The music video for “Confident” was released on October 9, 2015 through Lovato’s Vevo channel. The video was directed by Robert Rodriguez who is known for Sin City, Machete and the Spy Kids franchise.
The video starts with Lovato in a presidential candidate where she is granted a pardon for selling out Rodriguez’s character by a U.S. Marshal. Lovato is sent to apprehend Rodriguez, but Lovato soon realizes that Rodriguez is a step ahead of her. As the police attempt to take Lovato back to prison, she fights back and attempts to stop Rodriguez. Rodriguez overpowers her and she is taken captive by the police in a prison bus. However, she knocks her captors unconscious, breaks free and jumps into Rodriguez’s trailing car. A fistfight ensues before the pair realize they were both played (and branded) by the marshal. The two women team up and apprehend the marshal, who is later exposed by the police as a fraud and Lovato and Rodriguez bid farewell and leave on their motorcycles.
Confident (Demi Lovato song). (2016, July 29). In Wikipedia